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Andy Smith

Senior Director


Andy joined Powerscourt as head of banks and financial institutions in January 2019, after a decade with Santander, where he oversaw all external media communications and financial calendar work in the UK. He worked on the mergers and integration of Abbey, Alliance & Leicester and Bradford & Bingley and on the bank’s UK brand launch. Andy also acted as Santander’s main UK media spokesperson.

At Powerscourt Andy leads the firm’s banking practice – including running campaigns and managing comms for leading banks in the UK, Ireland, Malaysia, Switzerland, Cyprus, Denmark, China, and Greece. Andy also supports a number of non-banking Financial Services clients including leading Life & Pensions companies; non-bank finance providers; wealth managers; financial planners and fintechs.

Prior to Santander Andy spent eight years in agency PR, supporting banks and other financial services businesses. In this time he ran campaigns for major international banks; general insurers; governments and price comparison sites.

Andy began his career with Unum Group an American Group Risk insurer before moving to Virgin Money. At both these organizations, Andy was the main UK media spokesperson and was responsible for communication strategy.

Andy holds a BSc Hons from the University of Liverpool and has a postgraduate qualification (Diploma) from the Chartered Institute of Marketing.

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