About
Kenneth has over 20 years of research, insights, marketing and communications experience gained from a career working in agency and in-house roles across Hong Kong, Asia Pacific, New Zealand and Australia covering a wide array of industry sectors. He has worked with countless marketing, communications and C-suite executives helping them gain unparalleled insights into their customers and stakeholders and turning these insights into action plans that drive strategic planning and successful communication campaigns.
He has a wealth of hands-on experience in all aspects of research and intelligence gathering, with expert knowledge in advanced quantitative data analysis. On top of that, he had personally conducted hundreds of focus group discussions, in-depth interviews and other types of face-to-face and online interviewing approaches across the Asia Pacific region in various languages.
He speaks fluent English as well as Cantonese and Mandarin.
Kenneth plays a pivotal role in Morrow Sodali in driving strategic initiatives and leveraging data insights to propel our campaigns forward.