Citadel-MAGNUS joins Morrow Sodali family

As part of Morrow Sodali's global growth strategy under the ownership of TPG, we have a number of service areas we plan to enter into around the world. One of these is the increasingly important capability to deliver clients outstanding and reliable corporate communication solutions.

Morrow Sodali's APAC leadership team has worked in close collaboration with Citadel-MAGNUS for many years, with both firms building unrivalled track records in their respective fields. Now, the opportunity has come to pass for the two companies to consolidate this unique partnership . Under the global stewardship of our US based parent company, TPG, Morrow Sodali has acquired Citadel-MAGNUS bringing the brand, its world-class team and their services into one organisation.

Who is Citadel-MAGNUS?

Citadel-MAGNUS is a corporate and financial communications firm with offices in Sydney and Perth, servicing clients across Australia and internationally.

They have established a reputation for delivering outstanding results for clients in corporate communication and bring an unrivalled depth of financial markets, corporate and media experience.

What are some key stats about Citadel-MAGNUS?

It is a leading corporate and financial communication firm, servicing clients across Australia and internationally
National footprint with 26 experienced professionals in Sydney and Perth
Advised on +40 IPOs worth > $15 billion since 2015
+60 retained clients across most sectors including 15 in the S&P/ASX 200
Ranked by Mergermarket as top four M&A communication firm in Asia-Pacific (2016-2020)
Three time finalist in Holmes Report ‘Corporate & Financial PR Consultancy of the Year (Asia Pacific)’ Award

What exactly does Citadel-MAGNUS do?

Citadel-MAGNUS offers Investor Relations, Financial Communication and Board Advisory services across a range of critical business areas.

Corporate reputation
Corporate Brand Profiling, Issues Management, Stakeholder Mapping/Engagement, Community Relations, Corporate Social Responsibility, Thought Leadership, Media & Presentation Coaching

Investor relations
Shareholder & Analyst Communication, Investor Perception Audits, Financial Results & Calendar, ESG Reporting, Proxy Campaigns, Shareholder Activism, Investor Roadshows/Events

Transaction communication
Mergers & Acquisitions, Initial Public Offerings, Equity/Debt Raisings, Corporate Restructures, Trade Sales, Asset Divestments, Post-Merger Integration, Media Strategy & Management

Special situations
Crisis Preparedness & Management, Product Failure/Recall, Restructuring & Financial Issues, Change Management, Litigation Communication, Regulatory/Public Affairs, Employee Engagement, Data Breaches & Technology Issues

These areas of expertise are underpinned by capabilities in Research & Insights, Digital Asset Development, Video Production, Social Media, Graphic Design, Measurement & Evaluation.

Benefits

Welcoming Citadel-MAGNUS to the company adds complementary services to our current offerings and provides Morrow Sodali with additional expertise and partnerships, allowing us to tap into their deep knowledge in the corporate communications environment as well as expand our client base.

The combination also adds a unique investor and communications platform, providing a compelling integrated offering and the immediate ability to unlock substantial new opportunities and truly world-class services for our clients.

Read the announcement

Acquisition of key regional financial communications and investor relations player, Citadel-MAGNUS will drive rapid growth and significant expansion.

Read the global press release here.

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